At The Creative Occupation, we’re all about uplifting underrepresented creatives. Disappointingly, the creative sector gender divide still exists. According to the Design Council, only 22% of the UK’s creative and design workforce are women, despite the fact that women currently account for around 60% of students enrolled in university arts and design courses. Research conducted by Creative Equals shows that women account for just 17% of UK creative directors 🙁 We’re excited to #EmbraceEquity through celebrating women’s achievement this International Women’s Day. We’ve selected four she/they creatives whose work we stan! Give them some love and let us know who you’re celebrating…



Fiona (Fi) aka FYONAFINN is a Bristol-based, Singaporean-Chinese multi-disciplinary creative working with letterforms and shapes. We love Fi’s powerful messages and bold, experimental style. Fi also has a foot in the music industry as a DJ, promoter and art director of independent record label SLUG WIFE. Check it out!


Kenya Josiah

Kenya is a London-based figurative artist that uses acrylic paint. Kenya’s work is rooted in exploring the diversity of Black womanhood and the beauty in narratives that have been overlooked by society. We love Kenya’s bright, joyful and empowering work.


Alexandra Watson

Photo Credit: Ellie Grace Photography

Alexandra is a Sheffield-based creative. She’s one half of multi-disciplinary graphic design studio, Studio AW-AR. She also co-hosts Ladies, Wine Design: Sheffield and is an Associate Lecturer at SHU. We love her thoughtful and innovative approach to branding design.


Lena Yokoyama

Lena Yokoyama is a London-based, Japanese/Austrian illustrator and printmaker. She is part of Isshoo Collective, runs her own Riso press, and is represented by Grand Matter agency. We love Lena’s colourful characters and playful style, as well as her commitment to highlighting diversity in all her work.


Thanks for reading! Who are you celebrating this IWD? – Lorelle x

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